Through research, interested in studying the secrets of the human brain, which are now in many centers in the United States of America through some images and movies in front of someone and at the same time is monitored and filming reactions brain (the brain) the direction of these images and movies by medical equipment such as devices MRI, through which are analyzed reactions and then built upon a detailed analysis of the character hence the so-called neuromarketing Neuromarketing a gross trade of the branch of medical research new booming known as Cognitine roscience cognitive neuroscience, which appeared in the late nineties and was born at Harvard University, United States U.S. where he was Professor. Zaltman and his aides were doing some research through a survey and photograph the minds of some people to large corporations.
As for now, the leader of this research is to Emory University in the United States in cooperation with Bright House, and the process of character analysis using the magnetic fields of high strength is through devices MRI follow oxygen-rich and hemoglobin-free in the brain, giving researchers a detailed picture of the instantaneous direction and places the entry into force blood and places of neurons that are active during that process.
Through the study of 67 people and published in the October 14, 2004 AD Newspaper Journal Nero show hyperactivity in the cortex of moderation at the front of the frontal lobe of the brain when you see pictures that they like and this is the area related to what we prefer and even our sense of ourselves, which indicates that it may be the loyalty of the goods because of the taste Item or form where during the experiment the application of technology, magnetic resonance on the producers of Pepsi and Coca-Cola and by monitoring brain activity in the part of the operations of sense taste in the case of vision Pepsi, but with a product of Coca-Cola grew Chat brain at the level of the crust Mean Introduction frontal lobe and a comment that says the Montague that he often win the Pepsi tests taste, but Coca-Cola achieved sales of more because the subconscious mind of the consumer have succumbed in Coca-filled life, but no one even bothered to measure the neurological relationship only recently, as noted in a recent focus of advertising Coca-Cola on the words full of life or a taste of life or joy of life .
The problem with marketing nervous that the use of technology MRI in neuromarketing is something wrong on human health where it can pay this way people have to buy products unhealthy result in an increase in weight or drinking alcohol, despite the fact that neuromarketing is considered by some scientists to be the best factor Assistant to meet the needs of the truth to consumers and much better methods of marketing as usual and despite all this it remains to understand consumer behavior is difficult to predict is like a spoiled child difficult to please him and conclude the article speech Richard clearly saying that tried to stir the subconscious mind their products throughout this decade either neuromarketing Phippdoa he was very close to the use of technology to conquer consumers.